Edible Santa Barbara Wine Label Artwork Contest
—A Strong Impression—
What the Judges Said: The label’s stark, black-and-white design makes an impression. I appreciate the honor given to those who work in the vineyard. Love it. It is very iconic. Great imagery, even without saying a single word. It commands attention and is therefore successful.
From the winemaker: “Vigneron Maria Solorzano, Ruben’s wife, and the Patrona of the vineyard, trusts the women of the crew with the most meticulous, detailed tasks in the vineyard. The women reinvigorate old vines by training wild shoots into new cordons, train young vines, and remove extra tiny clusters just after bud-break. The women focus on this exacting, detail-oriented work throughout the growing season, while the men work separately weeding and managing the vines’ canopies. The men and women of la Cuadrilla unite for the 3 month nocturnal harvest, with the women once again separating at dawn to delicately hand-rotate each of the +/- 190,000 Roussanne clusters for an even “rousse” or rust-colored tan. Creative Director Kari Crist honors Maria and her female crew with the 2021 label titled “Adelita”. Adelita, the female Mexican revolutionary, symbolizes action and inspiration for women fighting for their rights.”
Many thanks to our judges: Harriet Eckstein, Jennifer LeMay and Michael Nicola.